Innovators

The future of healthcare depends on understanding how people live with illness — not just how we treat it.

Whether shaping a new clinical program, developing educational curricula, or creating tools for patients managing chronic illness, we help teams see through the patient’s eyes.

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We work with technology innovators, health systems, and academic institutions to integrate human experience into the design of healthcare programs and products. We bring expertise in ethics, palliative care, and clinical reality to ensure that every project reflects the needs, values, and dignity of patients.

Areas of collaboration

Advising health tech teams on patient-centered design and ethical frameworks
Consulting on communication, advance care planning, and chronic illness tools
Guiding programs in ethics, professionalism, and palliative medicine
Supporting institutional initiatives that aim to humanize care delivery

Engagements may include advisory sessions, structured reviews, or ongoing collaboration through retainer or project-based models. Book a consultation or reach out to discuss formal/ongoing collaboration.

Example: Primary Care AI

Duncan is a tech entrepreneur and recently turned his attention to healthcare. He is the founder of a small health tech startup that integrates AI into primary care visits. He has a great team of engineers, a product manager, and even a primary care doctor. However, as beta testing commences, he begins to realize that serious illness management has complexities that his team did not foresee. For example, why do some people ask for help and then not take their medicines after they receive a prescription? He realizes that as they build their AI component, they will require specific expertise in chronic illness management.

Innovators

Example: Primary Care AI

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